Make market sizing and territory decisions you can defend before the season locks you in

Hyperplan replaces lagging surveys, distributor anecdotes, and static farmer records with in-season, field-level visibility you can use in real planning decisions. You get a current-season view of what's actually planted — so market sizing, territory plans, and forecasts don't fall apart under leadership review or mid-season reality.
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Commercial teams are leaving market share on the table.

Agribusiness teams don't lack data — they lack timely data with a coverage tailored to their operations (e.g., distributor catchment area, not admin level).
Public sources and panel surveys give a picture of what happened last season, not what's happening now. The decisions that drive real commercial performance require earlier visibility — and a system that makes that intelligence available to every rep, every week.

The data arrives too late to act on.

Panel surveys, ministry reports, payment agency data — coverage for cereals typically lands in November, post-harvest. By then, the campaign window has closed and the season's outcomes are already locked in.

When it comes, data is not at the operational granularity.

Data is available at administrative level, typically country or NUTS-2 or 3 level. Going from raw data to operational insights require to slice ag production data on specific territories: retailers’ catchment area, distributors’ catchment area, field sales rep territories.

When a rep leaves, the territory knowledge leaves with them.

New reps can take 12–18 months to rebuild the field-level understanding that drives conversion. Without intelligence embedded in a system, that knowledge stays personal — and fragile.

Outputs your team can use immediately

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Market sizing & territory planning

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    In-season market sizing
    Show where crops are actually planted this season so teams can produce defensible agricultural market sizing by district and territory, not estimates based on last year. Cross-reference planted area with crop status, stress and dynamics to get to a finer actually addressable market.
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    Territory coverage mapping
    Reveal over- and under-covered areas so sales leaders can rebalance territories before plans are locked.
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    Whitespace opportunity analysis
    Quantify uncovered acres and unmet demand so territory and investment decisions are based on current-season reality, not inherited assumptions.

In-season demand & risk signals

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    Crop development monitoring
    Track how crops are progressing during the season so teams know where demand potential is strengthening or weakening ; flag stress and underperformance zones early enough to reallocate sales effort, adjust forecasts
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    Demand timing indicators
    Align campaigns and product push with crop stage and regional conditions, not static calendars.
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    Sales targeting
    Identify high-value fields by crop status, rotation practices, stress. ind the fields your competitors haven't reached yet — and get there first.
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Sales performance monitoring

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    Territory coverage tracking
    See exactly how much of your addressable market your reps have reached this season — by district, by crop, by account tier. Spot where effort is concentrated and where potential is going untouched before the window closes.
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    Rep activity vs. market potential
    Cross-reference sales activity with field-level market sizing to identify mismatches: where reps are spending time doesn't always match where the addressable market actually is.
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    Season-over-season performance
    Benchmark territory performance across seasons using consistent, field-level baselines — so growth is measured against real market potential, not arbitrary targets.

Built for every layer of your commercial team

Sales Reps

Know which farms to prioritize before you leave the office. Visit the right accounts, not just the closest ones.

Territory Managers

See white space, track coverage gaps weekly, and reallocate resources before opportunities are missed.

Marketing Teams

Align campaigns to in-season demand signals, not last year's acreage estimates.

Commercial Leaders

Measure market share potential and sales forecast accuracy at the regional level, in real time.

Three steps from signals to sales decisions

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    Size your market.
    Layer in parcel-level crop data, historical acreage, and regional conditions to build a precise view of where potential exists — before the season starts.
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    Identify the white space.
    See which territories are under-covered, which accounts you're not reaching, and where effort is being misallocated based on what's actually in the ground.
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    Act while the season is still open.
    Deploy reps with territory intelligence embedded in their workflow — not discovered at the year-end review when there's nothing left to adjust.
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Proof in outcomes

Corteva / Europe

Decision: Territory allocation & market sizing

Outcome:

+10%

market coverage

+5%

market
share

+5pts

sales forecast accuracy

Certis Belchim / Europe

Decision: Go-to-market with distributors

Outcome:

Faster deployment

Precise recommendations, stronger distributor credibility, faster deployment

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Find your next 5% market share before your competitors do

See how teams like Corteva use Hyperplan to cover more territory, time campaigns to field conditions, and close the season with more confidence.