Your commercial teams made 200 farm visits last quarter., but how many of them were the right farms? Many input manufacturers and distributors still allocate territories, size markets, and plan campaigns using last year’s acreage data, conflicting source estimates, and sales history. This information tells them where they sold — not where the opportunity is now.
The ag-input industry is under pressure from every direction. Revenue cycles have compressed. Restructurings at Bayer, Corteva, BASF, and Syngenta are reshaping go-to-market models. Distributor consolidation is shifting channel dynamics. And through it all, commercial teams are still running on data that confirms where they’ve already been instead of where they should go next.
Traditional data sources each solve part of the problem but leave critical gaps. Market research can show what sold at a country or regional level, but sampling accuracy degrades at granular levels, and data arrives post-season. Government statistics provide acreage benchmarks at administrative boundaries that don’t match sales territories. CRM data tells you who you visited, not what they’re growing this season.
The result: marketing budgets sized on internally-debated estimates, territory plans that don’t reflect current field reality, and sales teams deployed based on historical coverage rather than current potential.
Hyperplan gives input company commercial teams the missing layer: parcel-level crop intelligence, updated weekly, embedded into the workflows where agriculture market sizing, territory planning, and sales execution actually happen. The use cases differ between seed and crop protection, but the underlying logic is the same: earlier, field-level visibility drives better commercial decisions.
Seed commercial cycles run on tight windows. Territory allocations are set months before the season, sowing decisions are compressed into weeks, and by the time you realize a competitor captured a district, the season is over. Hyperplan changes the information timeline.
Territory planning (Sep–Oct). Build sales territories based on actual market potential by crop, not historical sales. Size the addressable market from national to postal code using parcel-level crop classification and rotation history.
Sowing monitoring (Nov–Dec). Track winter crop sowing weekly and anticipate shifts to the spring crop market before your competitors adjust their inventory and deployment.
In-season targeting (Jan–Mar). Identify winter crop failure parcels and secondary crop opportunities at field level. Route reps to the right farms at the right time — not just the closest ones on the list.
Market coverage tracking (Apr–Jun). Connect CRM data with Hyperplan’s parcel intelligence to see live market coverage and market share by territory. Identify white space, measure penetration against actual potential, and redirect resources before the season closes.
The results speak plainly: one global seed company using this workflow achieved +14% market coverage, +10% sowing volume in adverse market conditions, and +5% market share year over year.
"You don’t just target how much you sold last year; you target market share and potential. The base of that potential is acreage, and Hyperplan helps us calculate that.”
— Marketing Manager Romania, International Seeds Company
Crop protection sales depend on timing — matching products to agronomic conditions as they develop, not as the marketing calendar assumes they will. Hyperplan supports five distinct use cases across the CP commercial cycle.
Campaign monitoring and reordering (Oct–Jun). Track winter and spring crop sowing weekly to adjust reordering in real time. Monitor performance against actual planted area, not last year’s estimates that no longer reflect the field.
Sales force steering with CRM integration. Connect Hyperplan’s parcel-level market data to your CRM to steer market coverage by sales rep. See which territories are under-penetrated relative to their actual potential and redirect effort where the opportunity is continuously, not just at annual planning.
Sales channel animation and distributor engagement. Build impactful distributor meetings with data they don’t have: estimate market potential for each distributor’s catchment area, clarify the ROI for distributors and farmers, and align on sales objectives using an objective, shared baseline. One global CP company used this workflow to run disease risk assessments, prepare field-level sales pitches, and enter distributor meetings with precise, territory-specific recommendations.
Regulatory compliance mapping. For products facing application restrictions such as buffer zones near waterways or soil composition requirements, Hyperplan filters parcels by distance from watercourses, soil pH, clay and sand content, and soil type. Marketing teams can evaluate the real market potential for restricted products and identify precisely which fields are eligible.
Disease risk mapping for targeted campaigns. Hyperplan can flag in-season disease risks, such as providing a septoria pressure score based on rainfall and temperature, updated from March to June at municipality-level resolution. Commercial teams can map high-risk zones and focus campaigns on the geographies where the agronomic case is strongest.
Corteva France deployed Hyperplan across territory planning and sales preparation, delivering +10% market coverage, +5% market share, and +5 points in sales forecast accuracy. Over 20,000 farms were “virtually visited” in sales preparation.
Certis Belchim used Hyperplan to support the global launch of their Toltek seed treatment across 17 countries, identifying high-value intervention zones based on disease risk mapping and approaching distributors with precise, field-level recommendations that built immediate credibility in unfamiliar markets.
Across Hyperplan’s input company client base — including 9 of the top 15 global input manufacturers —clients often start with one country and one use case, then expand. The signal is clear: once commercial teams see what field-level intelligence does for their territory coverage and market share, they don’t go back to lagging data.
Your team already has sales history, CRM activity, distributor feedback, and market research. The gap is knowing what’s actually in the ground this season — and where that should change territory coverage, campaign timing, or distributor focus.
Hyperplan helps commercial teams find the fields, territories, and catchment areas where current-season potential isn’t matching current coverage.
If your team is still making those calls from lagging data, it’s worth seeing what field-level intelligence would change before the season moves on. Reach out to us to see how we can help.